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Inbox by Gmail

inbox.google.com | Shut down April 2, 2019

Google's better email client, killed once its best ideas were copied into Gmail.

What it did

Inbox reorganised email into bundles, reminders, snoozes and smart replies, aimed at people who treated the inbox as a task list.

The facts, as reported

Google announced in September 2018 that Inbox would be shut down, and closed it in April 2019, moving several of its features into Gmail.

  • Inbox by Gmail (Wikipedia)

    reporting | 4/2/2019

    "Google announced Inbox would be discontinued in September 2018 and shut it down in April 2019."

Marketur analysis, not fact

Inbox was a working prototype in public. Once the parent decided the ideas mattered more than the product, the product was surplus. Users who built a daily workflow on it absorbed the cost of the migration.

What to take from it

  • A big company will happily kill a good product to consolidate into a bigger one.
  • Free products with devoted users are still discretionary spending internally.
  • Your daily workflow should survive one vendor decision.

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