Marketur Intel
Online Business
The platforms creators and sellers depend on. Fee changes, commission cuts and policy moves, dated and sourced.
Every record is built from cited sources. Facts stay separate from our read on them.
Etsy
A marketplace focused on handmade, vintage and craft supplies. Sellers pay listing and transaction fees. Fee increases have repeatedly triggered seller protests and strikes.
Gumroad
A platform for selling digital products directly to an audience. Charges a flat percentage per sale with no monthly fee. Known for a simple checkout and creator-focused positioning.
Kajabi
An all-in-one platform for courses, coaching and memberships. Monthly subscription pricing with no transaction fees on sales. Positioned at the premium end of the creator tools market.
Kit
Also known as ConvertKit
An email marketing platform for creators, rebranded from ConvertKit to Kit in 2024. Free tier for small lists with paid plans scaling by subscriber count. Built around newsletters and digital products.
Patreon
A membership platform where fans pay creators recurring amounts. Patreon takes a percentage of earnings depending on plan. Has changed pricing and fee structures several times.
Shopify
A hosted ecommerce platform for building online stores. Monthly subscription plans plus payment processing fees. A large app and theme ecosystem surrounds the core product.
Stripe
A payments platform for internet businesses, covering card processing, subscriptions and payouts. Charges per-transaction fees. Privately held and one of the most valuable fintech companies.
Substack
A newsletter platform combining publishing, subscriptions and recommendations. Free to publish, with Substack taking a percentage of paid subscription revenue.
Teachable
A platform for creating and selling online courses and coaching. Monthly plans plus transaction fees on lower tiers. Acquired by Hotmart in 2020.
Building on top of one of these? Run your idea through the Reality Check before you commit months to it.